Launching the CPO (Certified Pre-Owned) Program

27 July 2023

The launch of Rolex's CPO (Certified Pre-Owned) program in the US resulted in a triple increase in the total number of offers in the market through this service.

She currently has over 1,100 listings in her online catalog. CPO cost is 25% higher than traditional reseller but includes warranty, certification and customer support. Depending on the model, the price increase can range up to 30-40%.

Due to the limited availability of new watches and long waiting lists for certain models, watches are more often purchased through other sellers with better prices.

INTERNATIONAL GUARANTEE FOR WATCHES. WHAT IS THIS AND HOW IT WORKS.

Everyone in his life at least once bought a watch or thought about buying them. Of course, when buying cheap accessories, we rarely worry about how long they will work, and quite another thing, when it is an expensive product, worth several thousand and sometimes several tens of thousands. In this case, the important issue is the warranty. In this article, we will talk about what an international guarantee is and what it represents.

QUARTZ OR MECHANICAL WATCHES. PLUSES AND MINUSES MECHANISMS.

Often when choosing a watch from a customer, the question arises - “Which watch is better? Quartz or mechanical? ”To give a reasonable answer you should first understand what these mechanisms are, and what are the pros and cons of their work.

Why 10:10?

The hands of any advertised watch always strike the same time - 10:10. There are a lot of versions and most of them are grounded and reasonable. According to the most popular version, the clock hands at this position remind

Launching the CPO (Certified Pre-Owned) Program

Last blogs