The media reported that Rolex had purchased Bucherer, one of the largest retail and distribution chains for the sale of watches 🤯

The retailer has more than 100 points of sale around the world. Half of them sell Rolex watches and 48 sell Tudor watches. Rolex and Bucherer have been partners since 1924, and Bucherer joined the Rolex Certified Pre-owned program last year

Rolex said in an official statement that Bucherer will operate independently and retain its name, but will be integrated into the Rolex group subject to approval by antitrust authorities.