History of the Fifty Fathoms model

The Fifty Fathoms model has been around for a long time (since 1953). But at that time there was no demand for this watch. Everything changed in 2003, when this model turned 50 years old and was rebranded in a modern way. This watch was made for divers and came with both a steel strap and a rubber strap. From that moment, an incredible demand for this model began.

Many people did not understand why this particular brand and this model. The answer is simple, because the CEO came up with a very interesting idea for advertising, which he was able to get everyone interested in 🧐

Blancpain CEO Marc Hayek and a diver showed the watch underwater to