Ultra luxury (Haute Horlogerie) - PART I

Ultra luxury (Haute Horlogerie) - PART I 30 January 2024

Ultra-luxury (Haute Horlogerie) brands are renowned for their exceptional craftsmanship, innovation, and precision in the world of watchmaking. These brands often stand out for their commitment to in-house manufacture, meaning they have complete control over the entire production process, from design to movement production. Let's take a closer look at some of these brands:

F.P. Journe:

F.P. Journe is a Swiss luxury watch brand known for its unique designs, exceptional finishing, and in-house movements.

The brand prides itself on the fact that every watch is created entirely in-house, from conception to production, including the intricate movements.

Greubel Forsey:

Greubel Forsey is highly regarded for its exceptional complications and exquisite finishing.

The brand is dedicated to the art of watchmaking and takes pride in producing most of the components, including movements, in-house.

Richard Mille:

Richard Mille is synonymous with cutting-edge innovation and technical excellence.

The brand is famous for producing high-performance watches with innovative materials and complex movements, often manufactured in-house.

MB&F (Maximilian Büsser & Friends):

MB&F is known for its bold and unconventional designs, pushing the boundaries of traditional watchmaking.

While MB&F collaborated with independent watchmakers for their movements, they oversee the design and production of the watches in-house.

Parmigiani Fleurier:

Parmigiani Fleurier is known for its exquisite craftsmanship and attention to detail.

The brand has invested heavily in its own manufacturing capabilities, including in-house movement production, ensuring quality control and innovation.


Bovet is recognized for its traditional Swiss watchmaking heritage and elaborate decorative arts.

The brand is manufacturing its movements and components in-house.

H. Moser & Cie:

H. Moser & Cie stands out for its minimalist and elegant designs combined with technical excellence.

The brand is committed to in-house manufacturing, producing its movements and components, as well as implementing innovative features like its own hairsprings.

Louis Moinet:

Louis Moinet is known for its historical significance and innovation in watchmaking.

The brand takes pride in its in-house manufacture, crafting intricate movements and unique designs.

In-house manufacture allows these ultra-luxury brands to have complete control over the entire watchmaking process, ensuring the highest level of quality, exclusivity, and innovation. These brands invest significant resources into research, development, and craftsmanship to create timepieces that are truly exceptional and coveted by watch enthusiasts worldwide.


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