Assumptions about Rolex releases this year

Assumptions about Rolex releases this year 14 February 2024

There are only two months left until the most iconic event in the watchmaking world, Geneva Watches and Wonders 2024, and as usual, everyone is making assumptions about what our favorite brands will surprise us with this year. 

We have compiled for you a selection of the most interesting assumptions about the Rolex releases this year.

1. Our favorite is the Rolex GMT Master II Coke on the Jubilee bracelet. Many expected it to appear in the lineup last year, but this year the chances have increased significantly amid rumors of Pepsi's withdrawal from production
2. A huge amount of expectation is gathering around the release of the Submariner in a titanium case. The Deep Sea titanium model, released in 2022, has not gathered a large number of fans due to its specific large size and overpriced price, but the titanium Sub has every chance to blow up the charts.
3. Professional dealers are waiting for the return of two legends: the iconic green Daytona John Mayer dial (both in yellow and white gold!) and a meteorite dial on the same model. In any case, almost everyone agrees that there will be more options for Daytona dials. 
4. Rumors are constantly circling about the return of Milgauss, also discontinued. 
5. Yacht-Master II has not changed for a long time, so bets are also placed on updating this model and releasing its lightweight version on rubber. By the way, there are rumors about the decommissioning of the "yacht" in yellow gold, so fans of the model should hurry up!
6. After the rather loud release of Cellini 1908 in 2023 and the clogged waiting lists for them in boutiques, many believe that Rolex will bet on the trend of vintage classic models. Among the options are both the expansion of the Cellini line and the appearance of a bicolor DayDate

And what new items from Rolex would you like to see this year?


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