📌 Rolex is ending its sponsorship of F1 at the end of the current season.
👉 Replacing it will be the LVMH group, which will bring TAG Heuer to the forefront of F1 timekeeping next season.
🙌 This move comes in the context of LVMH's further expansion in the watch industry with brands such as Hublot, Bulgari, and Zenith in its portfolio.
💰 The annual LVMH contract is valued at 150 million dollars.
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