Rolex is ending its sponsorship of F1

📌 Rolex is ending its sponsorship of F1 at the end of the current season.

👉 Replacing it will be the LVMH group, which will bring TAG Heuer to the forefront of F1 timekeeping next season.

🙌 This move comes in the context of LVMH's further expansion in the watch industry with brands such as Hublot, Bulgari, and Zenith in its portfolio.

💰 The annual LVMH contract is valued at 150 million dollars.