Rolex to Acquire Bucherer: A Game-Changer in Luxury Watches


Rolex to Acquire Bucherer: A Game-Changer in Luxury Watches | Chrono 10:10 17 July 2024

📌 According to information from some sources, the antitrust authorities of the EU and Switzerland have finally given Rolex the green light to purchase its largest retailer, Bucherer.

👉 According to a Rolex press release, in August 2023, Bucherer’s owner, Jörg Bucherer, agreed to sell his company to Rolex due to the lack of direct heirs. Jörg himself passed away in November, not living to see the completion of the transition.

🙌 The acquisition of the Bucherer network will significantly strengthen Rolex's position in the industry. We continue to monitor the news and will keep you updated😎

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