In the 1970s, Domino's founder Tom Monaghan began awarding watches to franchisees for high results. 

First, it was Bulova, then Seiko, and then Rolex Air King with the Domino's logo.  

The condition of the “Domino's Pizza Challenge” to get the watch was to make sales in the amount of 20,000$ per week, and later — 25,000$ per month.

Initially, the logo was on the dial, but later it was moved to the bracelet.

Today, these watches are rare collectibles.