Ferrari Balances Young Demand with Exclusivity

Ferrari CEO Benedetto Vigna noted that almost a third of new buyers are now under 40 years old.

Despite the growing demand among younger customers, the company remains true to Enzo Ferrari's principle of producing "one car less than the market demands" in order to maintain the brand's exclusivity.

This leads to some models having a wait time of up to three years, even with a 18.5% increase in production last year.