LVMH and TAG Heuer Join Forces with Formula 1

📌 Starting in 2025, LVMH will become the official global partner of Formula 1, highlighting the growing role of luxury and technology in this popular sport.

👉🏻 A key part of this partnership will be TAG Heuer, which will become the new official timekeeper of Formula 1, continuing its long-standing tradition of supporting motorsports.

🙌🏼 At the announcement, TAG Heuer CEO Frédéric Arnault was seen wearing the luxurious 39mm TAG Heuer Split-Seconds Chronograph, symbolizing the brand’s precision and innovation.

📌 This partnership marks a new chapter for TAG Heuer in Formula 1, solidifying its position as a leader in premium watches that combine craftsmanship and sporting spirit.