Public Billionaires: Modesty or Image Play?

Recently, in one of his interviews, Pavel Durov said: "Anyone looking for yachts and planes in my life will be disappointed – I live modestly."

After that, archival photos of Durov and his "modest life" appeared on the internet.

So, public billionaires are not always as modest as they claim; it's often just part of their image. For example, Mark Zuckerberg's recent image change and his sudden love for luxury watches reflect this.