Custom Watches in 2025: A Growing Trend

10 March 2025

Luxury watches are becoming more personalized in 2025, with brands offering custom dials, engravings, and materials. Celebrities like Tom Brady and Dwayne "The Rock" Johnson are leading the charge, showcasing one-of-a-kind pieces.

Brady’s recent Sotheby’s auction featured rare, custom watches like his €665,000 Audemars Piguet Royal Oak Flying Tourbillon, reflecting his lifelong passion for collecting.

Watchmakers like Bamford London and Jacob & Co. are also embracing customization, with collaborations like the Peanuts-themed Franck Muller “Crazy Hours” and Johnson’s custom Jacob & Co. Matai Tourbillon. Even Timex has joined in, partnering with jewelry designer Jacquie Aiche for unique, affordable designs.

As more brands offer bespoke options, the watch industry is moving from mass production to personalized pieces, making it easier for everyone to own a truly unique timepiece. ⌚✨

INTERNATIONAL GUARANTEE FOR WATCHES. WHAT IS THIS AND HOW IT WORKS.

Everyone in his life at least once bought a watch or thought about buying them. Of course, when buying cheap accessories, we rarely worry about how long they will work, and quite another thing, when it is an expensive product, worth several thousand and sometimes several tens of thousands. In this case, the important issue is the warranty. In this article, we will talk about what an international guarantee is and what it represents.

QUARTZ OR MECHANICAL WATCHES. PLUSES AND MINUSES MECHANISMS.

Often when choosing a watch from a customer, the question arises - “Which watch is better? Quartz or mechanical? ”To give a reasonable answer you should first understand what these mechanisms are, and what are the pros and cons of their work.

Why 10:10?

The hands of any advertised watch always strike the same time - 10:10. There are a lot of versions and most of them are grounded and reasonable. According to the most popular version, the clock hands at this position remind

Custom Watches in 2025: A Growing Trend

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