⏳ The Oldest Watch Brands Still Popular Today

It’s unlikely that the ancient Egyptians, who invented the sundial, ever dreamed their achievements would someday evolve into globally recognized brands.

But time moved on, and with the Industrial Revolution came countless innovations that revolutionized every aspect of human activity. Among these were not only jewelers, whose masterpieces were once banned by Medieval reformers, but also talented watchmakers who aspired to enrich the lives of those who could afford it.

📜 Legendary Timekeeping Heritage

These accomplishments are unique — deeply connected to both technical excellence and elegance. Those that gained fame for their distinct aesthetics and exceptional quality in terms of precision, reliability, and durability continue to inspire generations of watch lovers.

The history of horology mirrors the progress of human society:

• 1275, UK — first mechanical clock

• 1540s, Switzerland — invention of the pocket watch

• 1600s — glass added to dials

• 1810, Italy — Abraham-Louis Breguet designed a watch for the Queen of Naples

• 19th century, Europe — mass production of men’s wristwatches: Girard Perregaux supplied the German navy, Cartier made watches for aviators

• 1920, Switzerland — first automatic watches, Breguet introduced the chronograph, Rolex created waterproof cases

• 1931, Switzerland — Jaeger-LeCoultre invented the first reversible case watch

Later, the industry faced the Quartz Crisis as Japanese battery-powered watches threatened European craftsmanship. Eventually, all niches found their space, and the oldest brands regained their strength and freedom — among them, the ones we highlight below.

🏆 Watches with Rich Pasts and Promising Futures

Blancpain

Possibly the oldest brand, founded in 1735. In the 1920s, it introduced the first wristwatch with automatic winding. In the 1980s, it rejected electronic watches in favor of tradition. Now part of the Swatch Group, based in Le Brassus. Famous for its Fifty Fathoms collection and ultra-thin models.

Vacheron Constantin

Established in 1755. In 1790, its watchmakers were the first to integrate complications like date and day display. Today, their sporty Overseas line and the Historiques collection celebrate the brand’s heritage. Since 1996, part of Richemont Group.

Breguet

Founded by Abraham-Louis Breguet, known as a paragon among Swiss brands. Famous for “apple” hands, beloved by royalty. Known innovations: self-winding movement, gong spring (1873), “parachute” shock protection, and the Breguet balance spring (1790).

Patek Philippe

Sets its own strict quality standards, considered the highest in the industry. All manufacturing and testing are done in-house, from movement to case and dial. The iconic Nautilus, designed by Gérald Genta, is a hallmark of the brand.

Audemars Piguet

Founded in 1875. Its revolutionary Royal Oak concept, launched in 1972, redefined the sports luxury segment and became a global icon.

Rolex

Founded in 1905 by Hans Wilsdorf. Known for pioneering the waterproof Oyster case. Famous models include Submariner, Cosmograph Daytona, and Datejust (1945). Rolex remains the most recognizable watch brand in the world.

Jaeger-LeCoultre

Founded in 1833. Initially produced high-precision movements for other brands before becoming famous in its own right. Renowned for meticulous craftsmanship and technical ingenuity.

Also worth mentioning: Tissot, Longines, Baume et Mercier, Ferdinand Berthoud, Favre-Leuba, and others — premium brands with respected legacies.