The year 2025 has marked a powerful reunion in the world of elite motorsports: the return of Swiss luxury watchmaker TAG Heuer to Formula 1 as its official timekeeper, reviving a legendary alliance and reaffirming their shared commitment to tradition and innovation.
The Birth of Legends
The roots of Formula 1 trace back to the 1920s, when the European Grand Prix races began gaining popularity, and the Monte Carlo Rally was not yet iconic.
Why did the races of 1950 become the foundation of what we now know as Formula 1? Because they introduced a unified set of technical regulations — a literal "formula" — that all competing vehicles had to meet.
Together with tradition, motorsport has always symbolized innovation, high performance, and team spirit. These are the exact values mentioned by Frédéric Arnault, President and CEO of LVMH’s watch division and owner of TAG Heuer.
Thus, the brand’s return as official timekeeper — replacing Rolex — is seen by experts as a glorious comeback to the legendary cooperation of 1992–2003, and possibly the start of broader strategic collaboration.
In total, TAG Heuer and Formula 1 achieved 230 Grand Prix victories together during their partnership.
From Swiss Craftsmanship to the Stars
TAG Heuer’s legacy of excellence dates back to 1860, when Edouard Heuer founded his watchmaking workshop. Just 20 years later, the brand invented the oscillating pinion — a critical component still used in mechanical calibers today.
And in 1962, a TAG Heuer watch soared — literally — into outer space on an orbital mission! π
But the brand is known not only for technical precision and design. In 1971, it became a partner of Ferrari’s racing team — a smart marketing move that took TAG Heuer beyond watchmaking into the fast-paced world of motorsports.
By 1985, the brand was making its triumphant mark on racetracks worldwide, with elegant, high-performance chronographs. Ambassadors included racing legends like Ayrton Senna and Steve McQueen.
Mission of the 2025 Season
Alongside its return as official timekeeper for F1 Academy, TAG Heuer takes on a vital social mission: easing the transition for female karting drivers into the world of single-seater racing.
The brand is supporting Australian driver Iva Anagnostiadis, competing for the British team Hitech Grand Prixππ¦πΊ
π° Top TAG Heuer Sport Models
π₯ TAG Heuer Formula 1 Chronograph
Inspired by Formula 1 dynamics:
Case: Grade 2 sandblasted titanium; waterproof up to 200 m;
Chronograph accuracy: 1/4 second;
Movement: Calibre 16 automatic + quartz crystal regulator; 42-hour power reserve;
Guilloché sub-dials, red accents and rubber strap like a Ferrari;
Blue aluminum bezel with tachymeter scaleππ₯
π TAG Heuer Aquaracer
Model WAY101A.BA0746:
Oversized steel case, extreme waterproofing — 160+ tests (water, sun, salt, autoclave);
Luminescent hands and markers;
Black opaline dial + black aluminum bezel — stylish enough for a black-tie eventπ€Ώπ€
π TAG Heuer Carrera
The brand’s first chronograph (1963), created for drivers in the dangerous Carrera Panamericana race.
Today’s version: 39 mm black titanium case with carbon;
Hands and markers plated in rose gold, with black luminescent inserts;
Caseback engraving: lion’s head — a tribute to Cara Delevingne’s tattoo; she co-designed the model.
π‘ TAG Heuer Formula 1 (Classic Series)
Easy Grip crown + unidirectional rotating bezel;
Luminous hands and indices;
Extended steel bracelet and double-lock clasp;
Diver-friendly: water resistance up to 200 mπͺπ½
π TAG Heuer Link
Women’s sports model WBC1310.BA0600:
Bracelet with S-shaped links ensures supreme comfort;
Mother-of-pearl dial + polished steel combo;
Sleek, ergonomic design — a true daily companionπ
