Roman Inspiration, Swiss Craftsmanship ๐๏ธ๐จ๐ญ
Roman inspiration, Swiss precision, and a constant evolution of luxury, beauty, and creative exclusivity — all this defines the legendary brand Bvlgari, which stands proudly outside the bounds of timeโจ Its unmistakable style is defined by bold color harmonies, refined proportions, high-end mechanisms, and signature motifs — both in watches and jewelry.
Today, Bvlgari is part of the world’s elite group of fine jewelry and watch manufacturers ๐. The company also owns luxury hotels in Italy, the UK, Bali ๐จ, and its perfumes feature such rare ingredients that once you smell them, you never forget them ๐บ
Roman Roots of a Timeless Legend ๐บ
The name "Bvlgari" comes from its founder — Greek jeweler Sotirios Bulgari, who was deeply passionate about classical antiquity. According to family legend, his love for Ancient Rome inspired the spelling "Bvlgari" instead of Bulgari — using the classical V, as often seen in inscriptions throughout the Eternal City (Vrbs Aeterna).
The brand began as an "antique shop" near the Spanish Steps in Rome. This very location still serves as Bvlgari’s flagship boutique. During the golden Dolce Vita era, this space on Via Condotti became a destination for celebrities and high society. You could spot Sophia Loren, Elizabeth Taylor, Gary Cooper, Romy Schneider, Clark Gable, and more — all wearing Bvlgari ๐
The brand quickly expanded with boutiques in New York, Geneva, Monte Carlo, and Paris ๐
A Swiss Chapter: Founding Bvlgari Time โ
Although the first Bvlgari watches were created in the 1930s, a major breakthrough came with the establishment of Bvlgari Time in Switzerland. Integration into the heart of the watchmaking world helped the brand secure its place among the top 20 best-selling Swiss watch manufacturers, according to LuxeConsult and Morgan Stanley.
Timeless & Unconventional ๐ฐ๏ธ๐ซ
In the early 2000s, Bvlgari acquired two legendary Swiss brands — Daniel Roth and Gérald Genta — as well as its own factories for producing cases, dials, and bracelets. This vertical integration gave Bvlgari total control over production, allowing it to create timepieces that fuse Italian flair with Swiss precision.
๐ Serpenti Karung
An icon of the brand — the snake-shaped watch bracelet crafted using Tubogas technique. Symbolizing transformation and seduction, the Serpenti is legendary. Key features:
quartz movement;
32 mm case in rose gold;
case set with brilliant-cut white diamonds;
ruby cabochon on the crown;
double-wrap genuine karung snakeskin strap with steel clasp.
๐ B.zero 1
Originally a bold ring introduced in 1999, the name reflects infinity and rebirth. B — for Bvlgari, zero 1 — the beginning of a new millennium. The watches take cues from:
architectural Roman style;
logo engraved along the sides;
inspired by the 1977 model resembling ancient Roman coins.
๐ฆ Divas Dream
A celebration of Roman femininity and color — the peacock feather on the dial is a stunning centerpiece. Specs:
in-house automatic calibre BVL 191;
37 mm rose gold case;
fan-shaped lugs and diamond-paved bezel;
round rubellite on the crown;
glossy beige alligator leather strap with rose gold pin buckle.
๐ Octo Roma Worldtimer
Bvlgari’s gift to the modern globetrotter — a sophisticated world timepiece. Specs:
41 mm octagonal case;
in-house automatic calibre BVL 257 (42-hour power reserve);
two rotating dials: 24-hour scale and city names;
the selected 24 cities are current or future locations of Bvlgari Hotels.
โซ Octo Finissimo Skeleton
A remarkable ultra-thin skeleton watch made of monochromatic ceramic:
40 mm case, just 5.5 mm thick;
BVL 128 SK hand-wound movement, only 2.35 mm in height;
contemporary design meets mechanical poetry.
๐ต๏ธ Octo Finissimo Skeleton 8 Days
A technical and aesthetic masterpiece. Highlights:
ultra-thin hand-wound calibre BVL 199 SK with 8-day power reserve;
skeleton dial with architectural grid revealing the movement;
40 mm titanium case, 5.95 mm thick;
integrated titanium bracelet with folding clasp.
Bvlgari: Breaking Rules, Shaping the Future ๐
In just the first quarter of the 21st century, Bvlgari has created models that boldly challenge conventions. These are not just watches — they’re statements of vision, freedom, and heritage. Drawing from Roman grandeur, Italian emotion, and Swiss perfection, Bvlgari timepieces are the embodiment of a luxurious lifestyle beyond time and tradition๐โ
