I’m not the kind of guy who lines up for celebrity collabs. Nine times out of ten, they feel like surface-level branding exercises meant to move units, not move the culture. But every once in a while, something lands that feels… right. Breitling teaming up with Erling Haaland — one of the most dominant strikers in the game today — might just be one of those rare moments.
Enter the Erling Haaland Signature Chronomat Collection, a limited-edition series of watches with dials made from literal space rock. No, seriously — real meteorite. And while the Haaland name might be front and centre, this release is more than just another athlete-endorsed timepiece. It’s actually kind of awesome.
🪐 The Meteorite
The highlight of the collection is undoubtedly the dial, cut from an iron meteorite found in Sweden. The Widmanstätten pattern (a naturally formed crystalline structure you only get from metal that’s been cooling for millions of years in space) gives each dial a one-of-a-kind texture. No two are alike. That kind of material on a watch always feels special — it’s not like you’re strapping a piece of the cosmos to your wrist every day.
Usually, meteorite dials get reserved for high-end precious metal cases, but in a refreshing twist, Breitling is offering it in stainless steel too, specifically with the Chronomat Automatic GMT 40. That version also comes with a platinum bezel, adding just enough luxury without going overboard. The case is 40mm, so it's wearable on most wrists without screaming for attention.
For those who want to go full power-forward, there’s the Chronomat B01 42 in 18k red gold, which brings all the flash you’d expect from a piece carrying Haaland’s name. It’s bigger at 42mm and definitely more in-your-face, with a beefier chronograph layout and chunkier wrist presence.
⚽ Haaland’s Touch
Both versions include personal touches from the Norwegian striker himself. You’ll spot his initials ("EH") on the central seconds hand, and his signature goal celebration — arms crossed, ice-cold stare — engraved on the caseback. It’s a fun nod for fans, though I’ll admit: these “subtle” additions might be a bit much for anyone who’s not living and breathing Premier League stats.
Still, if you’re a City supporter or a Haaland superfan, this is the kind of detail that makes the watch feel like more than just a cool collab. It becomes a little piece of football you can wear.
🔧 Inside the Watch: Two Flavours
You’ve got two main models here, and the movements inside them are solid.
Chronomat Automatic GMT 40
Movement: Breitling Calibre 32 (based on ETA 2893-2)
Features: Dual time zone (GMT), date
Power Reserve: ~42 hours
Case size: 40mm
Water resistance: 200 meters
Limited to 500 pieces
Price: around €9,250 on rubber, or €9,600 on bracelet
This is the more accessible option, but “accessible” is relative — it’s still a luxury watch with a platinum bezel and a dial made from space debris. The dual-time function makes it a solid travel piece, and the 40mm case size keeps it versatile.
Chronomat B01 42
Movement: Breitling Manufacture Calibre 01 (in-house)
Features: Chronograph, date
Power Reserve: ~70 hours
Case size: 42mm
Water resistance: 200 meters
Limited to 250 pieces
Price: around €24,500 on rubber, or €43,500 on gold bracelet
This is the heavy-hitter of the collection. The B01 is Breitling’s flagship movement — column wheel, vertical clutch, chronometer-certified — and the longer power reserve makes it easy to rotate in and out of a collection without constantly resetting the time.
That said, the price gap is big. You’re paying a premium for the in-house movement, the gold case, and the exclusivity of a smaller run. Whether that makes sense comes down to how hard you ride for Haaland and how much you like red gold.
🎨 Design Notes: Subtle vs. Loud
Personally, I gravitate toward the GMT. There’s something cool about seeing a meteorite dial in a stainless steel watch. The platinum bezel is a classy touch, but it doesn’t scream. The size hits a sweet spot at 40mm, and on the black rouleaux rubber strap, it feels like a sporty everyday watch with just enough flair to feel special.
The B01 is more of a statement piece. Bigger, flashier, more complex. It’s got that classic tri-compax chrono layout with black subdials for contrast, which looks sharp against the red gold. I imagine this would pop like crazy in natural light, especially with the meteorite dial sparkling under a bit of sun.
Both models are water-resistant to 200 meters, so you don’t have to baby them, which is always a plus for sports watches. And both offer a bracelet option — steel for the GMT, full red gold for the B01 — if you want a more traditional look.
📈 The Strategy Behind the Collab
Breitling didn’t just slap a celebrity’s name on a dial. They’re thinking long-term here. Haaland is becoming a global brand. He’s young, insanely talented, and plays in one of the most watched leagues in the world. With the next World Cup on U.S. soil, and Norway maybe qualifying for the first time since 1998, timing this collection now makes a lot of sense.
It’s also no accident that Breitling chose meteorite. This collection could’ve been a straightforward steel chrono with a name on the back. But meteorite dials have a certain mystique — they’re naturally unique and tie into the story of Haaland being a once-in-a-generation kind of talent. It’s a clever move, both narratively and visually.
❓ Should You Buy It?
Well, that depends.
If you’re a watch enthusiast who happens to love football — or better yet, Haaland — this is about as direct a crossover as you’re gonna get. The design is bold, the materials are premium, and the storytelling is strong. You’ll be one of 500 (or 250) owners of a limited collab that doesn’t feel like an afterthought.
If you’re just here for the meteorite dial, there are other options out there without the initials on the seconds hand or the caseback engraving. But none of them will have the same connection to what’s arguably the future face of football.
