Swiss Watch Prices in the U.S. About to Spike?


Swiss Watch Prices in the U.S. About to Spike? | Chrono 10:10 04 August 2025

Here’s What You Need to Know

If you’ve been eyeing that Rolex Submariner or dreaming about finally pulling the trigger on a Royal Oak, you might want to move fast πŸƒ‍♂️. Things are about to get real interesting (and not in a good way) for Swiss watches in the U.S. 😬

President Trump just signed Executive Order 14308, slapping a 39% tariff on all Swiss imports ⚠️. That’s up from the 31% they were tossing around back in April during Watches & Wonders. This thing goes live August 7, and yeah - it’s gonna sting πŸ’₯

Let’s put it in perspective: In 2024 alone, the U.S. imported over $6 billion worth of watches from brands like Rolex, Patek Philippe, AP, and Omega 🧭. This certainly isn’t a small tweak. Buying watches in the USA has just gotten way less lucrative and interesting πŸ“‰. Paired with the overall increase in prices of watches, this doesn’t really look like the greatest year for watch sales in general.

Why the tariff? The official line is that Switzerland didn’t offer “sufficient reciprocity” in trade talks. What that really means is... politics 🎭. The fallout? Retailers are freaking out, brands are weighing their options, and buyers like us are left wondering if prices are about to skyrocket πŸš€

Now, some brands might try shifting production outside of Switzerland to dodge the tax - but doing that risks losing the iconic (and for many buyers necessary) “Swiss Made” stamp βŒπŸ‡¨πŸ‡­. Others might eat the cost, but that’ll hit their profits hard. And with full honesty, they’re probably just gonna pass it on to us πŸ’Έ

Meanwhile, countries like Germany and Singapore are still in the 10-15% tariff range, which could shift the whole global pricing game 🌐

So, is now the time to buy? Well... yeah βœ…. If you’ve been on the fence, consider this your sign. Because come August 7, that dream watch might suddenly feel a lot more out of reach ⏳

Share:


Last blogs

INTERNATIONAL GUARANTEE FOR WATCHES. WHAT IS THIS AND HOW IT WORKS.

INTERNATIONAL GUARANTEE FOR WATCHES. WHAT IS THIS AND HOW IT WORKS.

Everyone in his life at least once bought a watch or thought about buying them. Of course, when buying cheap accessories, we rarely worry about how long they will work, and quite another thing, when it is an expensive product, worth several thousand and sometimes several tens of thousands. In this case, the important issue is the warranty. In this article, we will talk about what an international guarantee is and what it represents.

More
QUARTZ OR MECHANICAL WATCHES. PLUSES AND MINUSES MECHANISMS.

QUARTZ OR MECHANICAL WATCHES. PLUSES AND MINUSES MECHANISMS.

Often when choosing a watch from a customer, the question arises - β€œWhich watch is better? Quartz or mechanical? ”To give a reasonable answer you should first understand what these mechanisms are, and what are the pros and cons of their work.

More
Why 10:10?

Why 10:10?

The hands of any advertised watch always strike the same time - 10:10. There are a lot of versions and most of them are grounded and reasonable. According to the most popular version, the clock hands at this position remind

More