What’s Going On
Cartier recently rolled out another wave of price increases across its boutiques, and this time it's not tiptoeing around the watches. In the U.S., prices jumped on average ~7%, while Europe saw hikes of around 6.6%. Collections like the Panthère and Baignoire took the biggest hits - from a 6.8% bump on the Panthère GMT to a 13–17% surge on Baignoire models depending on material and gem-setting.
Why Now? 🤔
It's hard to ignore the bigger picture: Richemont, Cartier’s parent company, is fighting rising costs - from raw materials like gold and diamonds, to currency fluctuations. While gold is surging and the Swiss franc is strong, Cartier is responding with what they’re calling “mild” increases - roughly 3–7%, depending on the lineup and region.
Beyond Just Cartier 🌍
Global luxury inflation is far from unique to them. WatchCharts reports that Cartier models saw year-to-date price rises - some more than 10% on gold skeleton models - putting them in line with others seeing a vertical climb.
Cartier Still Holding Value 💼
While many Swiss watch brands are seeing secondary-market drops, Cartier is actually up ~2.4% year-over-year. Even in a cooling watch market, certain Cartier models - especially the slim dress ones - are keeping or increasing their value.
What It All Means 📈
Cartier watches just got more expensive, especially for gold and diamond variants - and fast.
These increases are a calculated move to align costs and margins across markets.
Despite wider market softness, Cartier’s still showing strength in value - a sign they truly have a rare pull in collector’s markets.
