What connects the planet Mars and the Louis Moinet watch?

At the exhibition in Basel, the Louis Moinet brand presented the Mars model, released in an edition of 12 pieces in a rose gold case and 60 pieces in steel. Its feature was the inclusion of a capsule with a real meteorite from Mars at the 3 o'clock position. In addition, the dial of the watch reproduces the landscape of the red planet with the Olympus volcano in the center, the Askrian mountain between "1" and "2 hours", the Peacock mountain between "4" and "5" and the mountain Arsia between "5" and "6". @ Basel, Switzerland