This form of private community emerged to create an atmosphere of comfort and exclusivity for serious connoisseurs. Imagine leather furniture, libraries filled with rare publications on horology, bars serving premium drinks, and most importantly — presentations of luxury-class watches. Indeed, it resembles a private club more than a traditional retail space. For example, the 1755 Club by Vacheron Constantin established the rules for such a community of like-minded people, where intimate meetings are held with master watchmakers and experts from boutiques such as Chrono 10:10. This rethinking of the uniqueness of Swiss watches — not because of their high price, but thanks to a deep understanding and appreciation of fine watchmaking — is welcomed by the watch industry one hundred percent
- Brands and models closely monitored in Europe and important for Chrono 10:10
- Patek Philippe is a timeless benchmark, an absolute synonym of haute horlogerie with nearly 200 years of history. Each piece carries strong investment potential and forms the basis of a legacy passed down to future generations. The focus is on the following models
- Nautilus 5712/1A with power reserve indicator and moon phase in a steel case
- Aquanaut 5168G with a blue dial and a sporty white gold case — a very European combination
- Calatrava 5226G equipped with a modern movement in a vintage style, symbolizing a return to the origins when true classics never age
- Grand Complications 5270P in platinum for sophisticated collectors featuring a perpetual calendar and a monopusher chronograph
In 2026 an update of the Gondolo collection and new versions of minute repeaters for the Asian market are expected, but European collectors will certainly not overlook them
- A. Lange & Söhne represents German precision and the soul of Saxony. One of the main competitors of Patek, created in regions with centuries-old German traditions. Each model is a work of art with flawless finishing. The models to watch in 2026 include
- Lange 1 in its classic version expected in platinum, rose gold and yellow gold, distinguished by the legendary asymmetric dial and the iconic large date
- Odysseus in steel with an integrated bracelet — the brand’s first sports watch
- Datograph Up/Down — one of the finest chronographs in the world with the L951.6 calibre and steadily rising value
- 1815 Chronograph with manual winding and classic proportions that will undoubtedly satisfy purists of watchmaking
In 2026 the Odysseus collection may expand with titanium versions and new complicated models in precious metal cases
- Jaeger-LeCoultre is a manufacture that has created movements for many great watch brands, representing a vivid combination of innovation and classic design. The models to follow in 2026 include
- Reverso Classic (Small Seconds) one of the most recognizable watches and an icon of Art Deco, with the possibility of customizing the caseback
- Reverso Tribute Chronograph featuring a complex chronograph in a slim case, with potential limited versions that immediately create strong demand
- Master Ultra Thin Moon — the perfect dress watch, slim, elegant and almost weightless while equipped with a moon-phase calibre of remarkable detail
- Polaris Date — a competitor to Aquanaut and Royal Oak but with a French charm, distinguished by high water resistance and luminous features
This year marks the 90th anniversary of the Reverso collection, so special limited editions as well as new Polaris versions with complications may appear
- Breguet where every model directly refers to the great heritage of Abraham-Louis Breguet, the founder of modern watchmaking. The focus for 2026 includes
- Classique Tourbillon Extra-Plat 5377 with an ultra-thin tourbillon and a gold guilloché dial
- Tradition — skeleton versions for women (7038) and men (7097), popular among younger collectors, with the distinctive feature of the movement displayed on the front side
- Marine Équation Marchante 5887 — a masterpiece for true enthusiasts featuring a technical marvel inside the case — equation of time, perpetual calendar and tourbillon
- Reine de Naples designed for European ladies, as the history of the model is linked to Napoleon’s sister, distinguished by an oval case and decoration with pearls and diamonds
What we expect in 2026 includes new interpretations of the Marine collection, expanded Tradition versions with new complications and special models with Grand Feu enamel
- Vacheron Constantin is the oldest watchmaking house whose creations embody elegance, restraint and refinement. In 2026 we are watching the following models
- Overseas with a blue dial and interchangeable straps available in steel, gold and titanium cases
- Patrimony Manual-Winding — the essence of minimalist classic design appreciated by those who understand quiet luxury
Traditionnelle Tourbillon equipped with a classic tourbillon and bearing the Geneva Hallmark which guarantees strong investment potential - Historiques American 1921 with an offset dial valued for its originality especially among European collectors
In 2026 new Overseas versions in ceramic and titanium are expected together with new Historiques models and limited editions celebrating the brand’s 270th anniversary
Our team of experts from the Kyiv boutique Chrono 10:10 notes that 2026 will return the European watch market to its roots — authenticity, exceptional quality and respect for tradition. And we will continue to do what we do best — helping people find their dream watches and intelligently build their collections
