Swatch x Audemars Piguet

11 May 2026

On May 16, the new Swatch x Audemars Piguet release will officially take place.

Right now, the biggest questions remain how the models will look, as well as their retail and market prices

Most likely, retail pricing will range between 400-700€, but due to extremely high demand and expected queues outside boutiques, secondary market prices are forecasted to be up to 3 times higher

We assume the collection will be limited, which makes it difficult to predict long-term secondary market prices once the hype settles down. However, most likely the watches will later trade around x1.5-x2 of retail price

INTERNATIONAL GUARANTEE FOR WATCHES. WHAT IS THIS AND HOW IT WORKS.

Everyone in his life at least once bought a watch or thought about buying them. Of course, when buying cheap accessories, we rarely worry about how long they will work, and quite another thing, when it is an expensive product, worth several thousand and sometimes several tens of thousands. In this case, the important issue is the warranty. In this article, we will talk about what an international guarantee is and what it represents.

QUARTZ OR MECHANICAL WATCHES. PLUSES AND MINUSES MECHANISMS.

Often when choosing a watch from a customer, the question arises - “Which watch is better? Quartz or mechanical? ”To give a reasonable answer you should first understand what these mechanisms are, and what are the pros and cons of their work.

Why 10:10?

The hands of any advertised watch always strike the same time - 10:10. There are a lot of versions and most of them are grounded and reasonable. According to the most popular version, the clock hands at this position remind

Swatch x Audemars Piguet

Last blogs