In the world of Swiss watchmaking, tradition sets the pace for the market. Brands like Patek Philippe and Rolex are often called industry kings in both retail and auctions.
But a new generation of watchmakers is changing the age-old order. At the head of new trends is independent watchmaker Richard Mill, who creates futuristic watches that have become a symbol of wealth. Why exactly did the Richard Mille brand become so popular among watch fans?
- Richard Mill founded the brand of the same name in 1999 with the support of the Audemars Piguet brand in order to manually create watch movements with technical innovations.
- In 2001, the Richard Mille RM001 model appeared, in which there is no gold, diamonds or other precious stones. This watch is an exceptional technique. They came out in a limited edition of 80 copies and were sold at a price of 159 thousand euros apiece.
👆 By the way, in 2017, the RM056 model was sold for £ 1.2 million at Christie’s auction.
- Richard Mille is called “the watch of billionaires,” they adorn the wrists of very rich and famous people💰
- Richard Mill, creating the aesthetics of his models, was inspired by automotive design. As Forbes wrote, acquiring a Richard Mille watch is the equivalent of “buying a miniature sports car for your wrist.” Mill himself said: “I want people who see my watch to say“ wow! ”
- Annually less than five thousand hours of Richard Mille are produced, many in a limited edition. For a young brand, this is a large volume of production, but demand is constantly ahead of it. High auction prices continue to reflect this trend. For example, the RM52 Tourbillon model was released in a very limited series - only six copies, and it could be purchased only in the Asian market.
- Visually, Richard Mille watches look very bulky, but in fact, their weight is an average of 40 grams
What do you think about this brand?
