Audemars Piguet has launched new watch owner warranty program

Audemars Piguet has launched new watch owner warranty program 23 April 2023

Audemars Piguet will offer customers replacements for stolen watches as part of a new program created in response to a surge in watch-related crime. The Swiss brand guarantees the replacement, refund or repair of any stolen or damaged watches bought in 2022 or 2023 for two years, chief executive officer François-Henri Bennamias told Bloomberg.

The Audemars Piguet initiative is the first time that a luxury watch brand has offered a replacement or refund guarantee in the event of theft.

Any Audemars Piguet customer who purchases a watch in 2022 or this year will be able to enroll in the program. Owners will need to prove that they bought the watch and still own it by providing a photo of the watch and the serial number.

If a registered customer's watch is stolen and there is evidence from the police, they will be offered the choice of a refund or a replacement watch. If the watch is no longer produced, the company will offer a similar model in the current collection.

Bennamias expects that about 75% of clients can become participants in the program. He calculated that up to 100 claims could be filed from clients in two years.


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