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Is it profitable to collect watches?

In recent years, collecting Swiss watches has become fashionable and sought after occupation. However, it requires a certain theoretical preparation, knowledge, patience and great resources. Is it really profitable to collect watches? Let's figure it out. Any collector, without hesitation, will say that the market leaders in vintage watches are Patek Philippe and, more recently, Rolex. Rolex in the secondary market rapidly went up due to the fact that two years ago at the Antiquorum auction Guido Mondani sold his huge collection (we will tell you about it a little later). At the same time, he showed how to collect Rolex, which models are valued and which mechanisms should be paid special attention to. Patek Philippe positions its watch as an investment in the future. A well-thought-out advertising campaign, a sales strategy (new sophisticated models are sold only to trusted customers) and an auction policy where Patek Philippe representatives bargain hard for their watches, raising prices, work on this image. So if you are lucky enough to become the owner of Patek Philippe in an authentic state, you can be absolutely calm: the price for them will rise over time. The same can be said about watches Audemars Piguet, Jaeger-LeCoultre, IWC (especially recently). In Europe and the USA, collecting watches is a whole culture, if not to say a whole world. In addition to a huge number of stores specializing in reselling watches, there are specialized sites, catalogs, and forums. In addition, entire dealerships are commissioned to search for their customers the copies they need. There is even a saying among watch collectors: "First you buy the right dealer, and only then - the right watch." Also, in addition to long-term collecting, the practice of short-term ownership is also popular. A person chooses a model in good condition in the secondary market, buys it, wears it for a while, then resells it without much loss, even with a small profit, and acquires a new watch. Of course, this is not “collecting." However, this creates the basis for a deeper acquaintance with the watch and spurs interest in it.

Почему популярность Rolex на вторичном рынке возросла?

А вы слышали про самый крупный и влиятельный клуб коллекционеров часов?

Watch Enthusiast of New York (WENY; its members, by analogy, call themselves weenies - “crumbs”, and the Weenie club itself) was founded only in 2005 by the efforts of two collectors.

Проклятые часы Марии Антуанетты

В чем отличия Rolex GMT от Rolex Submariner ?

Did you know about “roulette” in Rolex DateJust?

Did you know about such an interesting Rolex Datejust feature as roulette? Surely not.

The most common misconceptions when first choosing a watch.

A conviction that the mechanism “makes” the clock. In truth, the mechanism is the most important part of the watch, but by no means the only one. Let's say Lemania,

Что нам приготовил Basel-World?

Новинки Rolex 2019

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At the exhibition in Basel, the Louis Moinet brand presented the Mars model, released in an edition of 12 pieces in a rose gold case and 60 pieces in steel.

The Liberated Bird Cartier

The iconic figure of Parisian fashion, Jeanne Toussin, in 1933 became the director of the jewelry department of the company.

Steel Rolex GMT Master II prices go skyhigh.

As we wrote earlier, the new Rolex GMT Master was introduced at Baselworld 2019. And ...

Rolex Initiative Award

Did you know that Rolex has an Initiative Award? It supports innovators whose unique outlook, courage and bold ideas help change the world for the better. Established in 1976 to celebrate the 50th anniversary of the world's first waterproof watch, the Rolex Oyster chronometer, the Rolex Awards differ from many other awards primarily in that they encourage projects based on future, not past achievements.